What is the term used for knowingly using an incomplete comparison of insurance policies to persuade a buyer?

The term used for knowingly using an incomplete comparison of insurance policies to persuade a buyer is "twisting." This practice involves making misleading comparisons between insurance products, often by omitting critical information that would help the consumer make an informed decision. Twisting aims to induce the consumer to switch from one insurer to another, often to the detriment of the buyer.

In this context, the act of twisting exploits the buyer's lack of knowledge and can result in them making a purchase based on inaccurate or incomplete information. The intent behind twisting is to gain business rather than provide a fair assessment of the options available, which can lead to poor choices for the consumer.

Understanding this concept is crucial for insurance agents, as engaging in this practice not only undermines the trust between agents and clients but can also result in regulatory consequences. It is essential for agents to provide clear, complete, and honest comparisons of insurance policies to help clients choose the best options for their needs.